On our website and within our online offering, we use content or service offerings from third parties. This happens based on our legitimate interests (interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 (1) f GDPR) for processing of a contract on the basis of Art. 6 (1) b GDPR or based on your consent according to Art. 6 (1) a GDPR. This requires the third party providers to be aware of your IP address, as without the IP address they would not be able to send the Content to your browser. The IP address is therefore required for the display of content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the website. The pseudonymous information can also be stored in cookies on your device and may contain technical information about the browser and operating system, referring websites, visiting time and other details about the use of our online offer, as well as being linked to such information from other sources.
In the following presentation we have compiled an overview of third party providers together with their offered contents as well as links to their data protection declarations, which may contain further information on the processing of data as well as information on objection. Please note that we have listed further third-party providers as well as further information on the third-party providers mentioned here in our cookie policy.
Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Within our online offer we use the conversion tool "LinkedIn Insight Tag". This tool creates a cookie in your web browser, which enables the collection of data. Based on the collected data, LinkedIn creates anonymous reports about the website target group and makes them available to us. LinkedIn also shows us the display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside of our online offering without identifying you..
Provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany
Privacy policy: https://privacy.xing.com/en/privacy-policy
Opt-Out: https://www.xing.com/app/share?op=data_protectionf
Provider: (Youtube) Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
We have integrated YouTube components within our online offers. YouTube allows the free posting of video clips and their free viewing, rating and commenting. By calling up one of the individual pages of our online offers on which YouTube content has been integrated, a connection to YouTube is established in order to download the necessary elements for displaying the corresponding video. In the process, YouTube or the operating company Google receives information about which sub-page within our online offers has been called up by the respective user. In addition, further information such as the IP address, the browser used, the operating system and technical device information, date and duration of the visit are forwarded. If the user is logged into YouTube on the same device at the same time as visiting our online services, YouTube recognises the user when a single page containing a YouTube video is called up. This takes place regardless of whether the data subject clicks on a YouTube video or not. This information can be collected by YouTube or Google and assigned to the profile of the respective user, unless the elements have been included in "Privacy Mode". We always use the "Privacy Mode" if this is possible.
Provider: (Analytics) Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 United States of America
Privacy policy: https://policies.google.com/privacy?hl=de
Terms and Conditions: https://marketingplatform.google.com/about/analytics/terms/us/
Opt-Out: https://tools.google.com/dlpage/gaoptout?hl=de
Further Information on Google Analytics: If you have given your consent, we may use Google Analytics 4, a web analytics service.
Scope of processing: Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is gener-ally transferred to a Google server in the USA and stored there. We may use Google Signals. This allows Google Analytics to collect additional information about users who have personalized ads enabled (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.
Regarding the aforementioned Google functionalities, please consider the following: Google Analytics 4 has IP address anonymization enabled by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your website visit, your user behavior is recorded in the form of "events". Events can be:
- Page views
- First visit to a website
- Start of session
- Your "click path", interaction with the website
- Scrolls (whenever a user scrolls to the bottom of the page (90%))
- clicks on external links
- internal search queries
- interaction with videos
- file downloads
- seen / clicked ads
- language settings
Also recorded:
- Your approximate location (region)
- your IP address (in shortened form)
- technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- your internet service provider
- the referrer URL (via which website/advertising medium you came to our website)
Purposes of processing: On behalf of us, Google will use this information to evaluate your pseudon-ymous use of our website and to compile reports on website activity. The reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.
Recipients of the data in particular are/may be:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
- Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
It cannot be ruled out that US authorities may access the data stored by Google.
Third country transfer: Insofar as data is processed outside the EU/EEA and there is no level of adequate data protection corresponding to the European standard according to the GDPR, we have concluded EU standard contractual clauses to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of personal data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against (in particular unlawful) access by authorities.
Duration of storage: The data sent by us and linked to cookies are automatically deleted after 2 or 14 months. The deletion of data whose retention period has been reached occurs automatically once a month.
Legal basis: The legal basis for this data processing is your consent pursuant to Art.6 (1) a) GDPR.
Withdrawal: You can withdraw your consent at any time with effect for the future by accessing the cookie settings/management and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the withdrawal remains unaffected. You can also prevent the storage of cookies from the outset by setting your browser software ac-cordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on our and other websites. In addition, you can prevent the collection of data gener-ated by the cookie and related to your use of our website (including your IP address) and the (further) processing of this data by Google, by
a. not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to disable Google Analytics here.
Provider: (reCAPTCHA) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy: https://policies.google.com/privacy
To protect our websites or systems from misuse (e.g. spam or other abuse), we can use the "reCAPTCHA" function from Google. This allows us to recognise whether entries etc. are made by humans and not by so-called "bots". In this context, IP addresses and other information about systems used, devices, possibly also the location, the surfing history and the interaction with reCaptcha (also on other websites), e.g. answered questions or selected objects, can be processed.
Provider: (Tag Manager) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy:https://policies.google.com/privacy
Further Information:https://www.google.com/intl/de/tagmanager/use-policy.html
We may use Google Tag Manager (GTM) to manage website tags via an interface. Tags are small code elements on our website that are used in particular to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, for remarketing and targeting for specific target groups and for testing website areas.
Provider: (Maps) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy: https://policies.google.com/privacy
Google Maps (Maps) is an online map service that we can offer to search for and display precise locations. The map section of a location can be integrated into a website, e.g. to display directions. When using maps, the search terms entered, the IP address and the coordinates are processed. If the route planner function is also used, the starting address entered is also saved.
Provider: (Ads & Conversion Tracking) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy: https://policies.google.com/privacy
We may use Google Ads to create offers for our products and services for interest-based advertising. We may also use Google Conversion Tracking (Conversion Tracking) to gain insights into the use of our offers. Conversion tracking provides us with useful information about what happens after a click on an offer, e.g. whether a product is purchased. This allows us to evaluate the success of advertising measures and use the results for optimisation measures. We receive a report from Google with statistical analyses without personal data.
Provider: (Optimize) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy: https://policies.google.com/privacy
We can use Google Optimize to optimise our website content and therefore also to optimise advertising measures. For example, we check how the content of the website is perceived by users. Based on the feedback, optimisation measures are then taken if necessary.
Provider: (Fonts) Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy Policy: https://policies.google.com/privacy
We may use Google Fonts in our online offering, as these can be used across platforms and are web-optimised. When you visit our website, the fonts are loaded by Google. This results in a transfer to Google, whereby Google also recognises your IP address and the fact that you have visited our website, and further information such as language settings, screen resolution of the browser and the name and version of the browser are transmitted. Google may use the data collected to determine the popularity of fonts, for example. Google makes the results available in Google Analytics, for example.
Provider: (Clarity) Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin D18 P521, Irland
Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement?tid=136993383
With Microsoft Clarity (Clarity), we can use a solution to monitor the use of our website. This involves recording previously defined website sessions by users of our website, which we can then analyse anonymously. In addition to the IP address, Clarity also records other (meta) data, such as the time of access or mouse movements (cursor and scroll movements).
Provider:Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
Privacy Policy: https://www.cloudflare.com/de-de/privacypolicy/?tid=311141511
We want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare provides us with web optimisation as well as security services such as DDoS protection and web firewall. This also includes a reverse proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centres and blocking spam software, Cloudflare enables us to reduce our bandwidth usage. Overall, this makes our website significantly more powerful and less susceptible to spam or other attacks.
Provider: Usercentrics A/S, Havnegade 39, 1058 Kopenhagen, Dänemark.
Privacy Policy: https://www.cookiebot.com/de/privacy-policy/
On our website we may use Cookiebot, a cookie consent manager from Usercentrics, to give you control over the cookies used on our website. Cookiebot collects and manages your consents to the use of cookies and other tracking technologies on our website. When you visit our website, Cookiebot will show you a cookie banner where you can select your preferences. Your consent will be stored by Cookiebot so that your preferences will be honoured on future visits to our website. You can review and adjust your consent at any time.